Monthly Archives: June 2019

  1. Time to Know Why Colour is So Important in Retail Packaging

    Importance of Retail Packaging According to a survey conducted recently, the purchasing behaviour of a majority of the consumers is largely dependent on its colour. It is mandatory for business owners to invest in smart packaging designs as numerous products are competing among themselves to find a more prominent space in the marketplace. Unless you can choose a smart design, you can’t ensure the success of your brand and changing your vision into reality will become a challenge. Why is Consistent Colouration Important? If you want to create a solid brand identity, not only should you choose the right colour for your retail packaging but also ensure consistent coloration. The colour you opt for becomes a part of your product’s iconography. Consistency should be maintained between the colour palette and distinctive graphics as it helps in making your brand mark iconic. Your customers can easily recognise your product and your brand name comes to their mind. When consumers are repeatedly exp

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  2. Time To Switch To Disposable Paper Coffee Cups & Go Eco-Friendly

    Is grabbing a cup of hot coffee from the cafe nearby the first thing you do every morning when you step out for work? Odds are that you end up with plastic cups which end up in landfills and have a significant environmental impact. Wondering how to make a positive change and switch to biodegradable alternatives? Using eco-friendly paper cups can be your ideal solution.

    Throwaway plastic cups cause deforestation, waste and pollution, making a serious impact on the environment. What’s more alarming is that with more than 7 million cups being thrown away all over the UK, less than 1% of these cups are being recycled. Though the awareness of the global plastic issue is growing constantly, it’s time that individuals start contributing towards the environment to save the Earth.

    Encouraging the use of biodegradable paper coffee cups can be a great solution to this monumental problem. Not only can these sustainable alternatives help in reducing the environmental footprint, but

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